Locate Underperforming Pages. In Google Analytics, go to Behavior > Site Speed > Overview. What data does Google Analytics prohibit collecting? Product SKU(s) Billing city. When you get there, click the Add comparison + button at the top of the screen: Now, a panel will appear on the right side of your screen. For example In-market audience of clothing means people who have. Or, to put it more literally, the number of fans for your brand and the depth of their fandom. Suggested audiences. Affinity audiences are available for Search, Display, Video, and Gmail campaigns. Move them around and explore. When it comes to retaining customers,. ; Click the Audiences, keywords, and content drop down in the section menu. For example, if we take a look at Celine Dion’s audience analytics for Instagram, we can see that Oprah Magazine displays as the top brand affinity. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase, or to measure system behavior, such as when an app crashes or an impression is served. Featured image: Shutterstock/Fonstra. The BigQuery export provides access to the raw event data. How to see the values of Event Category in Google Analytics? If you have already set up event tracking, you can see the values of the ‘event category’ in Google Analytics by following the below steps. Affinity categories show what your website users are interested in and how they spend their time. A great way to picture an affinity diagram is an assortment of Post-it Notes, each with a different term or item listed, placed on a board and grouped. That’s how you can change the definition of a default marketing channel in Google Analytics. The affinity grouping technique is particularly helpful in a brainstorming or other ideation context, where individual members of a team first write down concepts or ideas, on Post-it Notes or their digital equivalents. Select Save. A Definitive List of Affinity Categories & In-Market Segments. Step-3: Click on ‘Add segment’ as shown below. All 101 cases either target Google Analytics, or what NOYB calls "Facebook Connect," Zanfir-Fortuna said. )Reach is the total number of people who see your content. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. The cookie is used to store the user consent for the cookies in the category "Analytics". hobbies and activities they enjoy), is very high in the funnel (the start of the purchase process), and is, therefore, best used for raising brand awareness; In-Market Segments: This is the next level of interest categories. The Cohort Analysis report lets you isolate and analyze. Go to the Display Network tab in your Google Ads account. 9. You will find the demographic and interest reports inside the Audience menu to the left, in the submenus “Demographics” and “Interests. What is an affinity category in Google Analytics? An affinity category in Google Analytics refers to a segment of users grouped based on their shared, long-term interests and behaviors. ”. Learn about Google for Startups. An event allows you to measure a specific interaction or occurrence on your website or app. With relationship intelligence, Affinity can analyze billions of data points based on team relationships and interactions in order to find the. Google Analytics dimensions provide you with a treasure trove of data that can help your business thrive. A Guide to the Major Website Traffic Acquisition Sources. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Google Analytics in the campaign and traffic-source fields using the SDKs or tracking code. To design navigations. Campaign tracking within Google Analytics. It means that a consumer not only knows a brand exists but they also have a strong connection to a brand’s identity. The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. This Affinity Analysis actually gives us valuable information by. August 31, 2016. Based on those specifications, Analytics displays a number of preconfigured suggested audiences you can use that are based on the recommended events for those categories. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. You can easily see applications of this data in the content you might produce for your website or your social platforms – just to use one example of value. Affinity categories in Google Analytics are determined by analyzing the websites that users visit and the content they engage with. (02) 9160 0711 [email protected]. g. It is available for free of cost to anyone with a Google account. Click the chart titles to navigate to its respective report. Available affinity audiences. Google’s Affinity Categories and In-Market Segments have been with us a relatively short amount of time, and their potential still seems untapped, with many online retailers and lead generation companies somewhat unaware that such valuable targeting and pre. The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. By understanding the affinity categories of your audience, you can create targeted marketing campaigns that resonate with their interests and drive higher engagement and conversions. Brand affinity belongs to the most essential marketing metrics such as brand preference and loyalty. Affinity is the most valuable level of customer relationship. This means you do not know if a “New User” is actually new. A liking or sympathy for someone or something, especially because of shared characteristics. An exact analysis of the three affinity categories and the five manifestations of affinity groups is a fundamental prerequisite for successful affinity. Click on New Custom Dimension. Google Optimize allows you to present different variations of content on your. These users are found at the higher end of the. Click on ‘Report Snapshot’ in the reporting menu. Step 2: Add A New Property to Your Account. For example, all users with the same Acquisition Date belong to the same cohort. One great WordPress Google Analytics plugin is Google Analytics Dashboard Plugin for WordPress by MonsterInsights. When you click on a campaign name (e. The demo account is a great way to look at real business data and experiment with Google Analytics features. Arts & Entertainment;. Also known as affinity diagramming, it was first developed in the 1960s by Jiro Kawakita, a Japanese anthropologist, to study water supply challenges in Nepal. Search . It gives you data from tracking them through the pages they visit and which ones they go into after that. ” This group’s bounce rate is based on visitor interests. google documentation. A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. Come try it. Suppose we liked the targeting options for in-market segments better than the affinity categories. The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. If you hover over the logo, the bubble tells you that 7. Understanding bounces can help you work towards answering those questions and more. Google Display Network. Diagnostic analytics investigates the reasons behind patterns through techniques like root cause analysis. To create conversion goals, go to Admin, then Goals, then New Goal in your Google Analytics account. A conversion is a user action that you count because you consider it important, such as a purchase, game level completion, or website or app scroll activity. Affinity diagrams can easily be created using on-hand office supplies, including whiteboards or Post-it Notes, to allow items to be jotted down and moved between categories as they are discussed. Examine the behavior and performance of groups of users related by common attributes. Introduction. It comes from the AdWords affinity categories, but how those categories are computed is not released. [=we both like foreign films] b : a quality that makes people or things suited to each other. Affinity groups defined by shared ideologies, values or creeds. What Does Affinity Category Mean in Google Analytics?<br /><br />In Google Analytics, affinity categories refer to groups of internet users who share similar interests and are likely to engage with certain types of content. Step-4: Now click on the two checkboxes named “ Preserve log ” and “ Disable cache ”. 2. Google Analytics is made possible by each web browser's ability to keep track of the sequence of websites that a user views. Click "Add Targeting" and check the boxes for the demographics you want to target. Demographics. Click the "+ Targeting" button, and choose the ad groups to which you’d like to add demographic categories. It is an agile technique that starts by stating a problem and then having the team engage in a discussion to come up with several possible solutions. Next What Does Affinity Category Mean In Google Analytics Comments. Google Analytics Interests Affinity Categories work by tracking the online activities of users and analyzing the websites they visit, the content they engage with, and the ads they click on. Affinity audiences are available for Search, Display, Video, and Gmail campaigns. Default channel groups can't be edited in GA4. It reports the total number of visitors on your site, including new or returning users, and their each and every interaction with the website. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for. This new targeting option takes more of a long-view in terms of audience creation. To use the previous design, click the "Appearance" icon, and select Use previous design. Get new skills for a digital world. In Market Segmentation: Users in these segments are more likely to be ready to purchase products or services in the specified category. These journeys can then be tracked through to on-site activity, goals achieved, exit points, as well as returning visitors, which indicates loyalty. It is an agile technique that starts by stating a problem and then having the team engage in a discussion to come up with several possible solutions. Once here, you’ll see a list of the sites that referred. Marketing induced affinity groups. Here’s how you might have named an event: Event category: Chat Widget. That’s because these audiences seem to be linked to “CORE” interests. hobbies and activities they enjoy), is very high in the funnel (the start of the purchase process), and is,. g. The success or failure of search marketing campaigns is based largely on the existing brand awareness of your product, service or. Below is a representation of affinity health segments. Also known as affinity diagramming, it was first developed in the 1960s by Jiro Kawakita, a Japanese anthropologist, to study water supply challenges in Nepal. This is true even if you apply secondary dimensions, filters or other report modifications. Campaigns. Google Analytics standard reports are the preset reports listed down the left-hand side of your dashboard, divided into the segments Real-Time, Audience, Acquisition, Behavior and Conversions. Demonstrating analytical skills on your resume and in interviews can help you be a competitive job candidate. You’ll likely find even more sub-categories in your Google Analytics account. The other way to ensure that we’re tracking actual opt-ins and not just accidental Thank. g. Affinity Category (reach) is a Dimension in Google Analytics under the Audience section. With Google Analytics you can find out more about your potential customers, who. Google Analytics acquisition and behavior data broken down by age group. Suggested audiences. In this case, moving data between Google Analytics, Slack and Affinity - all without code!Affinity Index is a quantitative marketing metric used to determine the level of interest or engagement a specific audience has with a brand, product, or service. Typically, the precise workings of the proprietary. (You can get the same data if you. Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. Personally identifable information. Affinity lets companies build emotional connections with their clients which is the cherry on the cake. Step 1: Log in to your Google Analytics 4 account. Below is a representation of affinity health segments. Affinity is the most valuable level of customer relationship. Sync your Google Analytics with Google Search Console to obtain more SEO information. The period of time a user is active on your site or app. The following are the general syntax for Custom Metrics. Image Source. Affinity Category in Google Analytics refers to a classification system that helps marketers understand the interests and preferences of their website visitors. Synchronizing DV360 and Google. It is a visual representation of how individual pieces of information are related to each other and grouped. Descriptive analytics analyzes historical data to understand past events, patterns, and performance. 8. Campaign source and medium details within Google. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. In this article:Learn all about Google Analytics 4 Channels, Source and Medium. Google Analytics and Google Search Console can be synced. Here’s what we will see in Google Analytics: We can get conversion data on all of the in-market segments we looked at originally. For example, of your entire set of users, one segment might be users from a particular country or city. ; Click the Audiences, keywords, and content drop down in the section menu. Difference between Affinity Category and In-Market Segment? - Google Ads Community. If you use this strategy in your Google Ads campaigns, do so because you want to reach those B2B buyers very early on, rather than reaching them when they are ready for purchase. Put your brand’s voice and values front-and-center in your marketing. What are custom affinity audiences? Custom affinity audiences are custom lists (lists you can create) that allow you to target users based on their habits and interests. [=fish and white wine taste good together] 3. It contains one Universal Analytics property and two Google Analytics 4 properties. Companies can succeed in this task by communicating their core values during every interaction with a customer. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? a – Users 25 to 34 years old who have their browser set to SpanishThe amyloid cascade hypothesis, according to which the self-assembly of amyloid-β. #3: Segmenting by Affinity Category/ In Market Segment. Purchase amount. Affinity audiences targeting. Optimize performance. 5. 4x the Instagram average. The target molecule is then eluted from the ligand by a change made in the buffer conditions so that the protein can be removed from that surface. Google Analytics is part of the larger Google Marketing Platform. In your Google Ads account, click the Campaigns icon . It can boost business because it encourages trust with customers. With it, you can: Promote specific products or brands. Google Analytics 4 adds to this existing functionality by introducing a new event-based method of measurement, advanced predictive analytics, new report types, and the integration of. In the business world Veterans can play a huge part — coming in and providing positive, respectful, and dignified leadership. Examining the durability of affinity and consanguinity provides insights into human social psychology. When it comes to retaining customers,. New Google Analytics User Starter Bundle by the Google Analytics team These custom segments (and custom reports/dashboards) are very useful. The easiest way to measure the impact of brand affinity on CTR is to run the same ads, keywords, bids and budgets, but using RLSA in one campaign and excluding the same audience in another non-RLSA campaign. in immunology, the thermodynamic bond strength of an antigen-antibody complex. Google Help. Find a fully curated segment of affinity categories by downloading this CSV. , buffer), you can see the source and medium referred to in the URL's UTM parameters. New Google Analytics User Starter Bundle by the Google Analytics team These custom segments (and custom reports/dashboards) are very useful. An affinity map is a tool for organizing information into logical groups for analysis. To view Referrals, go to Acquisition > All Traffic > Referrals. How to interpret Affinity Categories data in Google Analytics. That’s full access to recordings of every keynote, workshop, and session —the ones people travel thousands of miles to see. However, you will need an understanding of statistics and data science to go through all steps successfully and reach relevant conclusions. io site – what those users like basically. We’ve been able to cut our reporting time by 50%. To qualify someone as being in-market for a specific product or service, Google takes into account clicks on related ads and. When you look at your Campaign report in Google Analytics, you'll see the campaign name listed in the left column. The information that appears in these is preset by Google Analytics, and gives an insight into the data on every part of your site, from your. Segment Bounce Rate by Affinity. These statistics include bounce rate, the percentage of visitors who view only one page, sessions (a group of interactions during a 30-minute window), pages per session, goal completions, and. Consultant to countless small and big businesses over the decade. You can see from the below image that Home and Garden has the highest bounce rate. Affinity Category —Affinity categories are used to reach potential customers to make them aware of your brand or product. But there are also configuration settings that allow you to customize how that data is processed. You need to choose the time window which you want each data point to represent in Funnel. Your customers use search engines. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. Google Data Studio is Google’s reporting and dashboard tool allows you to present and visualize data from Google Analytics, Google Sheets and other data sources. e. Universal Analytics provides a foundation for businesses and marketers to track and analyze the that are most relevant to their specific business goals. (And be ready: GA4 is coming!) 3. You need to choose the time window which you want each data point to represent in Funnel. Affinity Category: Affinity categories are used to reach potential customers and make them aware of your brand or product. Mentionlytics. All 101 cases either target Google Analytics, or what NOYB calls "Facebook Connect," Zanfir-Fortuna said. What You Need to Know About Google Analytics. It does not include Google Signals data, so for. Google’s Universal Analytics (UA) dashboard gives you an overview of the most important metrics and reports for your campaigns. Creating Goals in Google Analytics Step 2: Go to the Goals Section. Get new skills for a digital world. Most websites generally have seven primary traffic sources: direct, organic search, referral, paid, email, social, traffic flagged as “other,” and traffic from specific UTM codes. Explore. The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. Affinity Categories: Lifestyles similar to TV audiences, for example: Technophiles, Sports Fans, and Cooking Enthusiasts: In-Market Segments: Product. Currently, all Google advertisers can access affinity segments in Search, Display, Standard Shopping, and Video campaigns, as well as Gmail and Display & Video 360. Segments let you isolate and analyze those subsets of data so. Interpreting Affinity Categories data in Google Analytics is essential to gain meaningful insights. Despite the poor choice of labeling, the Other category of interests is actually a real treasure chest if you are trying to target influencers or fans of influencers. Learn more about the Updates to Audience terms and phrases. resemblances between biological populations; resemblances that suggest that they are of a common origin, type or stock. Affinity Categories in Google Analytics are a valuable tool for understanding the interests and preferences of your audience. By analyzing this data and using it to inform your marketing strategies, you can create content and campaigns that are more likely to resonate with your audience, leading to higher engagement and increased conversions. Which Kinds Of Hits Does Google Analytics Track? Pageview; Event; All of the above; Transaction; Google Analytics tracks page view, event, transaction and many more hits. Select Save. A property is the collection point in Google Analytics for the data from your website or app. Pages don’t always perform well and may lose traffic and organic visibility over time. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. Data Analytics Affinity Analysis | Všeobecné správy denne [penci_button link = ” #” icon = “” icon_position = “left”] ZOBRAZIŤ [/penci_button] Data Analytics Affinity Analysis Have you ever added an an item to your online shopping cart and had seemingly unrelated items recommended for purchase, but the combination seems to make sense? Most likely, the… Read More »Data. For example, you might have implemented events to track a chat widget on your website. a person, thing, idea, etc, for which such a natural liking or attraction is felt. 5. Examples of Affinity Categories include Technophiles or Foodies. And don’t forget that you can add more apps and actions to create complex. What that means that the home page is the top landing page of the website. What is mean shift clustering?. 4. Light TV Viewers, Travel Buffs, Technophiles) and product-purchase intent called In-Market. Were they phased out? (bc change to first party cookies for tracking) or can I still find this demographic data in GA4 (and if so, what is the path). ”. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. "They made this analysis in such a way that it turns out it doesn't. ” This group’s bounce rate is based on visitor interests. This is a report where Google Analytics will tell us, in this case, what people that are on the MeasurementMarketing. For example, you might want to create an audience of all users who have made a purchase of any kind. Affinity eliminates the need for manual data entry by automatically surfacing every interaction that your team has had. They can be used as Targeting or Observation, like all other audiences in Google Ads. I can find interesting categories like “Food & Dining/Coffee Shop Regulars” in my own–which makes for really. Set the Date Range to at least 6 months to a year. The dashboard enables business and marketing teams to engage and customize the search experience of your users. Below is a representation of affinity health segments. relationship by marriage or by ties other than those of blood ( distinguished from consanguinity )In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. It's what they like and I guess like categories would be way too much like Facebook but I digress. ”. Click "Add Targeting" and check the boxes for the demographics you want to target. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere. This is what I am using. Affinity Categories Overview. Nominated for Digital Analytics Association Awards for Excellence. Step-1: Log in to your Google Analytics account. The information that appears in these is preset by Google Analytics, and gives an insight into the data on every part of your site, from your audience. Average session duration. First, log into your Google Ads account. Interests* Overview (Audience>Interests>Overview): Google has a standard interests report, showing affinity categories and in-market segments of users on the site. Step-2: Select on the audience overview reports from left-hand menu. . To navigate to the other analytics from the drop-down menu, simply click on Analytics and select: Audience Insights for follower analytics. cookielawinfo-checkbox-functional:1. It provides valuable insights into the types of content and products that resonate with their target audience Affinity Categories: Lifestyles similar to TV audiences, for example: Technophiles, Sports Fans, and Cooking Enthusiasts: In-Market Segments: Product-purchase interests: Other Categories:. Check out which affinity. Once the page is refreshed, you will see the collect call below: Step-6: Now click on the “ Headers ” menu in the adjacent menu. Follow the steps below to add affinity segments to a campaign. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. Siblings are an example of affinity. 3. In the box below, either search for the audience name or browse categories to find the audience you’d like to exclude. What does affinity propagation do in NumPy algorithm? In some more readible syntax, to get an idea of what the algorithm is doing. Here’s what we will see in Google Analytics: We can get conversion data on all of the in-market segments we looked at originally. Affinity Category: Affinity categories are used to reach potential customers and make them aware of your brand or product. Get new skills for a digital world. Affinity Category (reach) is a Dimension in Google Analytics under the Audience section. The interest report is a non-aggregatable report which offers two main dimensions In-Market Segment and Affinity Category (Reach). (You can get the same data if you. Those in the affinity segment have demonstrated a qualified passion in the health segment, allowing you to reach the people that matter most with their products or offerings. Step 1: Configure Google Analytics. (Affinity Categories), produk apa yang diminati dan siap dibeli (In-Market Segments), dan keduanya (Other Categories). These are users lower in the purchase funnel, near the end of the process. au. Use this info to create related Pinterest content. Without data, it is impossible to show what effect your SEO. Perilaku Pengunjung / Visitors’ BehaviourWhat does affinity mean in law? In law and in cultural anthropology, affinity is the kinship relationship created or that exists between two people as a result of someone’s marriage. This allows Analytics to calculate the Revenue and ROI metrics from purchases on your site. Affinity mapping is a visual technique used to organize ideas and data into meaningful clusters or categories. In this article: Configure Analytics to display Demographics and interests data. To do so, go to: Admin > Property Settings > Advanced Settings > Demographic and Interest Reports. In-Market Segment —Users in these segments are more likely to be ready to purchase products or services in the specified category. A married couple is an example of affinity. The suffix -ties can be added to the end of the word affinity to form the plural affinities. How to Use In Market Segments [VIDEO] Affinity Audiences. help Traffic and Engagement Analysis. Then, in the Dimension values dropdown, check the box next to (direct) then click OK and then Apply. The target molecule is then eluted from the ligand by a change made in the buffer conditions so that the protein can be removed from that surface. There are four steps to effective product affinity (or market basket) analysis. Chris Rackow (he/him) VP, Global Security, Google Former U. A substantial share of websites and apps track how people use digital services, and they use that data to deliver services, content or advertising targeted to those with specific interests or traits. But to answer Which Kinds Of Hits Does Google Analytics Track?. Affinity groups composed of members of the same associations or establishments. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Algolia provides a dashboard that lets you customize your search and view search analytics without any coding. Find a fully curated segment of affinity categories by downloading this CSV. At this juncture, you’ll find a basic overview number of your site’s entire content library. You are now given the option to name your new audience and input specific interests, URLs, places, and apps. This Affinity Analysis actually gives us valuable information by. In Google Analytics, an audience is a group of users from your site and/or app who have generated similar behavioral data or who share demographic or other descriptive data (e. For example: if a user is known to regularly read up on the latest celebrity gossip, then ‘Celebrities. Learn about organic search, paid search, direct traffic. In this article:Affinity is an intelligent CRM platform designed for relationship-driven teams. Based on the actions they take as they browse the internet, Google has determined that users within a particular Affinity Audience have a heightened, long-term interest in that category. A Guide to the Major Website Traffic Acquisition Sources. Step 2: Add A New Property to Your Account. At the bottom, select Custom Affinity Audience. Select “Tools and Settings”, then “Audience Manager”. Click below to reveal how well affinity. For example, all users with the same Acquisition Date belong to the same cohort. Setting up a destination goal will allow. To access affinity category data in Google Analytics, follow these steps: Step 1: Sign in to your. Below is a brief description of what data you’ll find in each reporting section, based on. To use the previous design, click the "Appearance" icon, and select Use previous design. Basket — Avg. In the preceding 12 months, we have disclosed certain categories of Personal Data (i. Affinity is the most valuable level of customer relationship. Skip to content. Modified 4 months ago. On top of this: there is a raw data BigQuery export available for all (even non 360) Google Analytics accounts. You have the option to create custom channel groups, which let you create your own rule-based categories of. In this article: See Benchmarking reports. Google Analytics Shortcuts: Save Your Complex Views. When a user moves from another domain, email, app, or any other channel to your website, we call it traffic. Google Analytics can help with this in “Demographics” and “Interests” reporting, which appears in the “Audience” menu on the left. Analytics account ID. Next: [GA4] Ecommerce purchases report. At the bottom, select Custom Affinity Audience. Google uses machine learning. g. An event allows you to measure a specific interaction or occurrence on your website or app. That’s it. The Search Console reports in Analytics provide information about the performance of your organic-search traffic. Association between binary variables can be computed using the phi correlation from data set up in a contingency table. A segment is a subset of your Analytics data. That’s what they have an affinity for. The term 'affinity' means a strong liking or attraction for a molecule. Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. Which industry verticals does GA4 use for benchmarking? If you set up a Google Analytics account, you have to choose in which industry your business is operating. Campaigns. Behavior: segment by users’ browsing behavior (e. Affinity analysis falls under the umbrella term of data mining which uncovers meaningful correlations between different entities according to their co-occurrence in a data set. When it comes to retaining customers, brand affinity is a goldmine. At the top, click the option for Navigation Summary. Make your data work for you. Caveat: because of the way Google Analytics works, a user will be identified as a New User if they use different devices or have enabled privacy settings. Click to enlarge. Step-8: Click on the ‘Done’ button and then on the ‘Save’ button at the bottom of your screen. How Parrot Analytics conducts an affinity analysis using the world’s largest first-party consumption dataset. e. It is a term that refers to a very useful as well as an integral part of the gameplay mechanics. It contains one Universal Analytics property and two Google Analytics 4 properties. Most Facebook users say they are assigned categories on their ad preferences page. By using Google Analytics, you can also tie in conversion data with these.